On 12 October 2026, the Monaco Info podcast released its 52-minute interview with Chris Clavel, Director of Baccana Digital Consulting and an active member of the Monaco Chamber of Commerce, formerly the Monaco Economic Board.
The conversation is led by Geneviève Berti, Head of Communication of the Monaco Government.
From the digital revolution to artificial intelligence, by way of data sovereignty and economic delegations, here are the highlights. The episode is in French, and the quotes below are our translation.
Digital, a medium between people
To open the interview, Geneviève Berti asks: “Hasn’t digital become a language too?” Chris Clavel answers that digital is first of all a communication medium, and that behind it there are always people talking to each other. He comes back to the idea later with a line that sums up the conversation: “It’s not Claude who is going to sign the contract, it’s not ChatGPT. It’s people who sign.”
Twenty years of digital revolutions
Chris Clavel looks back on a career that began with the first websites in the 1990s and took him to Silicon Valley in the early 2000s, then through the arrival of the smartphone and, today, artificial intelligence. Professions have always changed, he reminds us: “When I was in high school, the job I do today did not exist.” Geneviève Berti points out that a whole generation still struggles with online services; he welcomes initiatives such as Monaco Telecom’s Maison du Numérique.
From SEO to AEO
Chris Clavel explains that search engine optimisation is still valid today. People now talk about AEO or GEO, which he describes as “the optimisation of content for AI”, built on the same groundwork.
Data sovereignty and cybersecurity
For him, digital identity and online services rest on secure data and on data sovereignty.
He sees first of all a political will, then the will to commit the resources: “Monaco is an excellent example: there is a sovereign cloud, there is Monaco Telecom, there is Monaco Cloud.”
He also points out that AI is now used for phishing and hacking, and that cybersecurity has to be ready for it.
Monaco Chamber of Commerce: what a delegation brings
Chris Clavel has taken part in a good fifteen economic delegations of the Monaco Chamber of Commerce. He highlights how well they are organised, the exchanges between entrepreneurs within the group, local contacts, and the chance to showcase the Principality.
He adds that the Chamber prepares each delegation beforehand with cultural guidance on the country visited.
He also mentions the Monaco-Africa Entrepreneurs Club (CEMA) and the French Foreign Trade Advisors (CCE) as other relays for Monaco entrepreneurs, and, among the bridges he cites, the one between MonacoTech and T-Hub, the incubator in Hyderabad, India.
His message to decision-makers: go and see for yourself. “Travel with the Monaco Chamber of Commerce.”
Final words
Asked what one could wish him, Chris Clavel quotes a Hindu philosopher: “what I wish you above all is that something happens to you that you never dreamed of.”
Listen to the episode
The interview, in French, is available on YouTube, on the Monaco Info website, on Ausha and on Apple Podcasts.
FAQ
The interview, in French, is available on YouTube, on the Monaco Info website, on Ausha and on Apple Podcasts.
Who is Chris Clavel?
Director of Baccana Digital Consulting, a digital entrepreneur and an active member of the Monaco Chamber of Commerce.
Who conducts the interview?
Geneviève Berti, Head of Communication of the Monaco Government, for the Monaco Info podcast.
How long is the episode?
52 minutes, in French. Activate Translation in the Youtube subtitles options to read it in English or another language.
What does it cover?
People in digital, twenty years of digital revolutions, AI and AEO, data sovereignty, cybersecurity and the economic delegations of the Monaco Chamber of Commerce.
About Baccana.
Baccana Digital Consulting supports organisations with business and digital transformation strategy, SEO and AEO, and artificial intelligence.
